Brentwell Digital · web design for venture-backed companies
Web design with the reasoning shown.
We design and build brands and websites for venture-backed companies, and we publish the reasoning behind every parameter.
Partners
The platforms we build and deploy on.
- Hetzner
- Cloudflare
- Webflow
- WordPress
- Shopify
- Notion
- Oracle
- Firebase
- Lemon Squeezy
Selected work
Case studies with the metrics bound to their project.
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Brentwell Digital, Design System 1.0
- Screens · awaiting written approval
Client name withheld
The method
Every parameter resolves from three inputs.
Input 1 · Positioning
Who the brand is for, and the two personality traits it must carry.
Competence reads as restraint and specificity. Sophistication reads as monochrome and type discipline.
Input 2 · Category convention
What the buyer already expects from the category.
We adopt the convention first. Deviating from it costs comprehension with exactly the buyer we want.
Input 3 · Deliberate breaks
One or two parameters broken on purpose. The break is the brand.
Ours are shape and typography. Where the category rounds, we cut at 45°, because the mark is built from those cuts.
01
Discovery
A 20-minute guided call. Three of seven modules chosen.
02
Design Parameters
Colour, type, spacing, shape and motion resolved into a token file.
03
Design Anatomy
Template spec sheets for every page, Webflow-native.
04
Development
The build, the token hand-off, launch and governance.
The manual
Eighteen parameters, graded by their evidence.
Shape. Where the category rounds, we cut.
Angular reads durable and precise; rounding a high-commitment brand evaluates negatively. Jiang et al., 2016.
Colour. One red, spent three ways.
Red maps to excitement, so it is rationed and the monochrome does the personality work. Labrecque & Milne, 2012.
Accessibility and performance. The floor is the brand.
WCAG 2.2 AA with a published statement; LCP, INP and CLS budgets gated in CI. Normative, stated as obligations.
Studio notes
What changed, and when.
- Parameter 07 · Shape, published in full
The rule, the mechanism (Jiang 2016), the category census and the token that applies it.
- Social brand kit 1.0
Frames, fonts and a caption playbook in English and Arabic, derived from the token file. Red at most twice per frame.
- Design System 1.0 and the 23-brand study
Eighteen parameters resolved for the studio itself; 414 readings across the reference portfolio, re-verified on the live sites.
The offer
One sprint. Fixed price. Reasoning included.
For venture-backed teams with a launch date: brand and website in one sprint, with the reasoning behind every decision and the tokens handed over on day one.